Do you have a passion and vision for the future of beauty?

Douglas’ competition for beauty and retail innovations gives you the chance to either pitch your beauty brand, your beauty technology innovation or your green retail solution to us and shape the beauty customer experience of the future. Winners get the chance to either include their brand(s) in Douglas’ assortment or, after going through a review process, to cooperate with Douglas.

About this year’s challenge…

Nearly 200 young companies from 23 countries submitted entries in the third edition of the international start-up competition “BEAUTY FUTURES”. On November 12, a jury of highly respected experts selected the winners in the categories “Beauty Technology”, “Beauty Brand” and “Green Retail” during a hybrid event held at DOUGLAS’ headquarters in Düsseldorf.

We congratulate this year’s winners: nayca in the "Beauty Brand" category, MillionFriends / Perfood in the "Beauty Technology" category and Provenance in the new "Green Retail" category!

For exciting impressions from the pitch night, check out the video above!



Douglas is the leading premium beauty platform in Europe. Offering more than 130,000 beauty and lifestyle products in online shops, the beauty marketplace and over 2,000 stores, Douglas inspires customers to live their own kind of beauty by a previously unparalleled assortment. The continued expansion of the fast-growing e-commerce business is the focus of Douglas’ #FORWARDBEAUTYDigitalFirst strategy program. Now is your chance to get your idea off the ground: Do you think your brand has what it takes to be in Douglas’ assortment? Or does your beauty technology innovation has the potential to shape the future Douglas customer experience? Or will your green retail solution improve the sustainability of our store or online business? If the answer is yes, then BEAUTY FUTURES, our Douglas Innovation Pitch is the perfect platform to see your idea come to life at Douglas! Apply here, and if you are one of the lucky innovations selected, you will be pitching your idea to a panel of esteemed judges during a digital and face-to-face event at Douglas headquarters in Düsseldorf, Germany, on November 12.


The winner in the category Beauty Brand gets the chance to include the product or brand in Douglas’ assortment in stores or/and on our online platform. In case of a beauty technology innovation or a green retail solution the winner has the chance – after going through a review process – to cooperate with Douglas on our online platform, the app, social media or in stores and related processes – depending on the respective solution.


BEAUTY FUTURES is brought to you by Douglas with the support of our partners:

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