FAQ

1. What are the requirements for applications in the “Beauty & Health Product Innovation” category?


If you have a game-changing beauty or health product idea (skincare, haircare, nutrition & supplements, fragrance, make-up etc.) that would be a perfect fit for DOUGLAS customers, you can apply in this category. Unfortunately, we cannot consider any products in the health sector that require a prescription.

We accept international applications, but please make sure that your application and the documents are in written in English. Otherwise, you will be disqualified from the Challenge. All applicants must be at least 18 years of age.

Please note: If your product revolves around sustainability, please apply in the category “Sustainability Innovation”!

2. What are the requirements for applications in the “Beauty & Health Digital Solution” category?


If your idea revolutionizes DOUGLAS‘ customer experience (in the online shop, app, social media, AI or AR based smart devices etc.), feel free to apply in this category.

We accept international applications, but please make sure that your application and the documents are written in English. Otherwise you will be disqualified from the Challenge. All applicants must be at least 18 years of age.

3. What are the requirements for applications in the “Sustainability Innovation” category?


If your solution will improve the sustainability of our business - be it for our stores or the online shops, be it for purchasing, logistics, production, packaging, recycling schemes, energy savings, product innovations, ingredients or marketing, please apply in this category.

At DOUGLAS we have defined four dimensions of beautiful products. We expect a sustainable product to have a clear impact on at least one of the following pillars:

  • Clean beauty: Focus on ingredients that are free of certain controversial ingredients such as cyclic silicones, harsh sulphates and mineral oils. What’s more, all products bearing the Clean Beauty Label at DOUGLAS must be cruelty-free.
  • Respecting nature: It is important that we respect nature by offering products that meet our customers’ growing demand for vegan, organic and cruelty-free products.
  • Circular economy: In order to shape a circular future for beauty retail, keeping the maximum number of materials in the loop is imperative. We want to increase the use of sustainable packaging solutions through refills for selected new product releases and aim to have more recycled and recyclable product packaging.
  • Local and trusted: At DOUGLAS, we want to reduce our environmental footprint and guarantee the best manufacturing practices. That means selling products from local and trusted sources.

All applicants need to make sure that their solution includes one or more of these dimensions.

We accept international applications, but please make sure that your application and the documents are in English . Otherwise, you will be disqualified from the Challenge. All applicants must be at least 18 years of age.

4. Which application documents are required?


To participate in this challenge, you need to submit a brief written description of your product or business idea. We expect you to include a professional presentation of your business idea or business plan (e.g. pitch deck presentation max. 20MB as JPG, PNG, PDF, ZIP).

Please add a brief Management Summary in your pitch deck (max. 2 slides) including the following information:

  • Name of your brand and your logo
  • Name and pictures of the founder(s) and country
  • Short description of your product, your USP, and a short description or link of where your product already is or will be available
  • Pictures of your product (packaging, look & feel etc.)

Please make sure that your application and the documents are written in English. Otherwise, you will be disqualified from the Challenge.

In addition, please share a 60 second mp4 video describing your solution including the following information:

  • Who are the founders?
  • What is the concept?
  • What is new about your product?
  • How does your product work?

In order to share the video with us, please copy a link to the video in the application mask (e.g. a download link to We Transfer).

The deadline for applications is September 19, 11:59 PM CET. The total file size of your uploaded supporting documents may not exceed 20 MB.

Please note: Neither you nor DOUGLAS nor the other participants shall have any expectation of confidentiality regarding the challenge and/or regarding the content of any statements or presentations within the challenge. You must not present any information that you deem confidential.

For further information, please also read our Terms and Conditions.

5. Do I get an application receipt after submitting my application?

We will send you a confirmation e-mail within one week after your application.

6. What happens after I submit my application?

The review process of your application will include the following steps:

1. After the first jury meeting, up to thirty shortlisted candidates (ten per category) will be announced no later than October 12, 2022.

2. The shortlisted applications will be reviewed in a second jury meeting in which up to nine finalists (three per category) will be selected to participate in the final award ceremony.

3. The application videos will be shared as part of a DOUGLAS employee voting. The result of the employee voting is weighted like one jury member and will be included in the final selection decision. DOUGLAS will inform the finalists no later than October 31, 2022.

4. The final award ceremony takes place on November 8, 2022 at the DOUGLAS headquarters in Düsseldorf, Germany. The finalists will be asked to prepare a five-minute pitch to be presented live to the jury followed by a five-minute Q&A session. The winners will be announced at the final award ceremony.

7. What is going to happen at the finale?

The final award ceremony takes place face-to-face and digitally on November 8, 2022 in Düsseldorf, Germany. We look forward to welcome you at our headquarters. However, you will need to make your own travel and accommodation arrangements. You may also participate digitally. In addition to that, the finale will be streamed on the internet.

All finalists will be asked to prepare a five-minute pitch to be presented live to the jury followed by a five-minute Q&A session. The winners will be announced at the final award ceremony.

For further information, please also read our Terms and Conditions.

8. What prices can winners expect?

DOUGLAS will provide the winners the opportunity to either add their product or brand in DOUGLAS’ assortment or, in the case of a „Beauty & Health Digital Solution“ or a „Sustainability Innovation“, to cooperate with DOUGLAS after undergoing a review process – either on the digital platform, the app, in social media, in stores or related processes. Among all finalists, Jung von Matt START will also select a participant at its own discretion, who will win a "brand sprint" package. This package includes an individual consulting on the strategy, design etc. of the start-up.